Pharos Premium Infused Beverages, known for its gentle-potency THC-infused sparkling fruit drinks, has recently been awarded top honors at the Wine & Spirits Wholesalers of America (WSWA) tasting competition in Denver. The Black Cherry flavor secured the Gold medal, while Mango was awarded Silver in the competitive hemp beverage category. This recognition underscores the brand's position as a premium choice for consumers looking for high-quality alternatives to alcohol.
Founded by Mary Eggers Bernuth and Rhyno Stinchfield, Pharos Premium was created with the mission to offer delicious, approachable THC-infused beverages that provide a mindful way to relax. The founders, who launched the company in their late 60s, have focused on crafting products that serve as a lighter alternative to traditional alcoholic beverages. Each Pharos beverage contains 5 mg of hemp-derived THC, designed to offer a balanced and approachable experience for a wide range of consumers, including those new to cannabis.
The awards at the WSWA competition highlight the growing acceptance and demand for THC-infused beverages as a viable alternative to alcohol. Pharos' commitment to quality, flavor, and safety standards has set a benchmark in the industry, proving that cannabis beverages can compete on the same level as traditional alcoholic drinks. The company's success at the WSWA tasting competition is a testament to the potential of the cannabis beverage market to expand and attract a broader audience.
As the cannabis beverage category continues to evolve, Pharos Premium Infused Beverages stands out for its dedication to creating products that prioritize the consumer experience. The recognition from WSWA not only validates the brand's efforts but also signals a shift in consumer preferences towards healthier, more mindful consumption options. This development has significant implications for the cannabis industry, suggesting a bright future for THC-infused beverages as they gain mainstream acceptance.
