Green Monke USA, an award-winning hemp-D9 beverage brand, has partnered with the Pabst Theater Group, a member of the OVG Theater Alliance, to bring its Happy Sodas to five Milwaukee venues. This collaboration aims to enrich the guest experience by offering a legal, socially-accepted alternative to alcohol, leveraging the growing interest in hemp-derived THC beverages in Wisconsin.
The partnership was launched with a successful sampling event during a Goose performance at the Miller High Life Theatre, featuring Green Monke’s Orange Passionfruit and Mango Guava flavors. Future plans include prominent product placement and participation in event marketing across all Pabst Theater Group venues, enhancing the live event experience for a diverse audience.
With recreational cannabis not yet legalized in Wisconsin, Green Monke's Happy Sodas present a unique opportunity to tap into a market of approximately 6 million people, including the Milwaukee metro area's 1.5 million residents. The brand is working with Johnson Brothers Limited, Wisconsin's leading liquor distributor, to ensure products are available for at-home consumption, further expanding its reach.
This initiative not only introduces a novel aspect to the theatre-going experience but also aligns with broader trends towards alternative social consumption methods. Green Monke's collaboration with the Pabst Theater Group, facilitated by OVG Global Partnerships, underscores the potential for hemp-derived beverages to play a significant role in entertainment venues, offering a glimpse into the future of social consumption in regions where traditional cannabis products remain restricted.
