Pharos Brands has launched THC-infused beverage kegs statewide in Wisconsin, positioning the state at the forefront of cannabis beverage innovation. The kegs, available exclusively in Blood Orange Lime flavor, contain a microdosed hemp-derived THC beverage designed for sessionable enjoyment and social connection. This development represents a major shift in cannabis beverage distribution from packaged cans to on-premise draft service.
The rollout is part of broader strategic moves by Pharos Brands to make its beverages available nationwide. Participating taverns are encouraged to share photos and details on social media, which is anticipated to generate significant attention in the infused beverage category and local press coverage throughout Wisconsin. Mary Bernuth, Co-Founder and President of Pharos Brands, emphasized that this initiative is about reshaping social rituals and integrating into Wisconsin's rich tavern culture.
Jerry Zavorka of Badger Cannabis, a subsidiary of Capitol-Husting/Allstate Liquor & Wine Company, highlighted the opportunity presented by consumer shifts toward alternatives to alcohol. Taverns can utilize unused tap lines due to declining beer sales, offering THC on tap as a new revenue stream. Pharos beverages feature a 5mg dosage, all-natural ingredients, and no artificial additives, positioning them as a healthy alternative for consumers.
Pioneering establishments already featuring Pharos on tap include Orsetta in De Pere, Whitetail Inn in St. Germain, and The Phoenix Taproom & Kitchen in Eau Claire. These venues underscore Wisconsin's emergence as one of the first states to legally serve THC beverages on tap, marking a historic moment for both the hospitality and cannabis industries. For more information, visit https://pharosbrands.com.
