Pharos Premium Infused Beverages will host a press junket on Monday, September 8, 2025, at Doc's Commerce Smokehouse in Milwaukee, marking the debut of Wisconsin's first THC-infused pint on tap. The event will feature private media access from 4:00 to 5:00 PM followed by a public open bar from 5:00 to 7:00 PM, offering guests complimentary pours of Pharos Blood Orange Lime containing 5 mg THC per pint.
The introduction of THC beverages on tap represents a significant evolution in cannabis consumption, moving beyond traditional edibles and smoking methods to a more social and accessible format. This development could potentially reshape how consumers experience cannabis in social settings, similar to alcohol-based beverages but with controlled THC dosing. The partnership with Capitol Husting Distributor indicates a structured approach to market entry and distribution scalability across Wisconsin.
Mary Bernuth, Co-Founder and President of Pharos, emphasized the company's mission of mindful cannabis consumption, stating that they are reshaping how people experience cannabis through safe, social, and innovative products. Rhyno Stinchfield, Co-Founder and CEO, brings operational expertise to the brand's vision. Jerry Zavorka, President of Capitol Husting Distributor, expressed pride in bringing the first THC drink on tap to Wisconsin's local scene, calling it the future of beverages in a statement featured in Forbes.
The event will provide press guests with food from Doc's Commerce Smokehouse, exclusive swag bags containing Pharos-branded merchandise, and access to one-on-one interviews with the founders and distributor. Pharos Brands offers a line of 5 mg and 10 mg THC sparkling drinks inspired by the ancient Pharos lighthouse of Alexandria, symbolizing guidance and clarity. The company focuses on flavor, quality, and transparency, aiming to help consumers explore and experience cannabis safely and enjoyably.
This milestone could have broader implications for the cannabis beverage industry in the Midwest, potentially encouraging other states to adopt similar on-tap models and normalizing cannabis consumption in social environments. The controlled dosing per pint addresses consumer safety concerns while providing a consistent experience, which may appeal to both new and experienced cannabis users seeking alternative consumption methods.
