Splash Beverage Group, Inc. has entered into a joint venture with B.A.A.D Ventures LLC, marking the company's strategic expansion into the fast-growing hemp-based THC beverage category. Under the joint venture terms, Splash will hold a 51% ownership interest while BAAD maintains 49% ownership. This partnership formalizes more than three months of coordinated work between the companies and combines complementary strengths to accelerate growth in one of the most dynamic segments in the beverage industry.
The joint venture centers around Nimbus, a 10 mg hemp-derived THC flavored seltzer that has demonstrated exceptional early performance across multiple retail formats. With strong velocities, repeat purchase patterns, and compelling consumer pull-through, Nimbus is now positioned for rapid multi-state expansion. The growth plan is already underway, with immediate expansion into six additional states planned, followed by broader rollouts in states permitting direct-to-consumer shipment of hemp-derived THC beverages.
William Meissner, President and Chief Marketing Officer at Splash, emphasized the strategic importance of this move, stating that the THC beverage category is expanding at extraordinary speed and this partnership positions the company meaningfully ahead of the curve. Meissner described Nimbus as a standout trademark that is already a top performer in its launch markets, with significant room for innovation and portfolio expansion under the Nimbus banner.
BAAD Ventures highlighted Nimbus's early success and the strategic importance of the joint venture, noting that the brand exceeded expectations from day one and demonstrated significant potential. The partnership with Splash brings the scale and category expertise needed to unlock the brand's next phase of growth. More information about the companies can be found at https://www.SplashBev.com and https://www.nimbuschill.com.
Nimbus represents the first of several anticipated assets within the new venture. Together, Splash and BAAD plan to build a vertically integrated platform that will expand supply-chain efficiencies, deepen manufacturing capabilities, and introduce new brands across key sub-categories of the growing THC beverage landscape. This strategic move comes as consumer demand for alternative cannabis consumption methods continues to rise, with beverages representing one of the fastest-growing segments in the cannabis market.
The expansion into hemp-derived THC beverages represents a significant market opportunity for established beverage companies seeking to diversify their portfolios. As regulatory frameworks continue to evolve around hemp products, partnerships like this one between Splash and BAAD demonstrate how traditional beverage expertise can combine with cannabis industry knowledge to create scalable business models. The immediate multi-state expansion plan indicates confidence in both the product's market performance and the regulatory environment's stability for hemp-derived products.
