Splash Beverage Group, Inc. has appointed Brady Cobb to its Board of Directors, strengthening the company's governance as it executes its Splash 2.0 strategic reset. This move comes amid significant regulatory developments, including President Trump's December 2025 executive order directing the Attorney General to reschedule cannabis from Schedule I to Schedule III and develop a regulatory framework for hemp and CBD.
Mr. Cobb brings extensive experience in emerging cannabinoid regulated markets, legal and regulatory matters, brand curation, and capital markets. He has founded, operated, and advised multiple high-growth platforms across cannabis, wellness, and consumer packaged goods. His background includes deep involvement in policy-making and regulatory matters at both legislative and executive levels in Florida and Washington DC.
"We are very excited to have Brady join the Board, as part of meaningful steps forward in the evolution of Splash," said Bill Caple, Chairman of Splash Beverage Group. The company's focus has been on adding directors who bring strategic clarity and executional depth to support Splash's evolution into broader consumer platforms and brands.
As part of Splash 2.0, the company is expanding into adjacent, high-growth consumer sectors, including products and platforms that benefit from evolving regulatory frameworks and increasing consumer acceptance. Splash believes continued regulatory clarity and responsible market development are opening new channels and opportunities, particularly in cannabinoid-adjacent and THC-related categories.
Mr. Cobb noted his decade-long involvement in the cannabis and hemp sector across legal, regulatory, legislative policy making, brand building, and operations. "I am excited to partner with the Splash 2.0 team as we work to find and unlock value for our shareholders in this emerging marketplace that is set to enter a new more mature phase," he said. The core focus will be on brands with proven track records of delivering consistent products and formulations.
Splash leadership indicated the company is entering its next chapter with renewed optimism after navigating a challenging period. The combination of refreshed governance, focused execution, and selective category expansion is expected to position Splash to unlock new growth drivers while maintaining strong commitment to compliance, transparency, and shareholder value creation.
The appointment reflects broader industry trends as companies position themselves for potential federal cannabis reform. More information about Splash Beverage Group can be found at https://www.SplashBev.com. The company's portfolio includes brands such as Chispa Tequila, accessible at https://www.chispotequila.com, and Nimbus Chill, with details available at https://www.nimbuschill.com.
