MWG Holdings Group, Inc. has completed a two-year remodel of all its retail locations, implementing an open shop model designed to transform cannabis shopping from restrictive to customer-friendly. The redesign creates a more welcoming, guest-friendly in-store experience, with final updates recently completed at Marysville Perfect Union and Wild Seed Wellness locations.
Shawn Samery, VP of Retail at Perfect Union, stated that the open shop model removes barriers between guests and products, allowing customers to browse an array of products and enjoy a quicker, streamlined check-out experience. The company's friendly team members are on hand to answer questions and guide guests, making the experience relaxed and personal while aligning with community-first values.
To celebrate the remodel completion, MWG launched statewide summer marketing campaigns designed to deepen consumer engagement. The company released a second round of its popular limited-edition Perfect Union hat pins, each featuring the store's city name and a distinctive local landmark as a symbol of community pride. These collectible pins, free with purchase, are available exclusively in-store and vary by location.
Additionally, MWG launched its new 3 Buck Buzz Bag product on September 1, an in-store exclusive available while supplies last and limited to one per guest per day. The product delivers a playful twist on shopping by keeping its contents a surprise until purchase, with mystery cannabis products inside ranging in value between $10 and $50.
These offerings reflect MWG's data-driven, marketing approach that has fueled a 30% year-over-year increase in summer revenue and is driving a strong uptick in customer loyalty. Nicole Hanratty, Vice President of Marketing at MWG Holdings, emphasized that combining customer-centric localized promotions with a refreshed, open-concept store design continues to strengthen brand loyalty while attracting new customers across California.
As part of MWG's broader summer campaign, the company is celebrating the expanded distribution of its in-house print publication, smish. Previously available only in-store, smish. will now be stocked at more than 300 dispensaries across California, increasing its visibility and reinforcing MWG's leadership in cannabis culture and content. The most recent edition features David Polley, founder of Preferred Gardens, on the cover and includes an in-depth interview with Anna Willey, founder of CAM.
Tom Sheridan, Esq., CEO of MWG Holdings, noted that the company is doubling down on what makes MWG unique: customer loyalty and the creative energy behind retail and storytelling efforts. From improving the retail experience to editorial reach, the focus remains on building deeper, more meaningful connections with cannabis consumers across California.
While in-store offerings drive engagement, MWG's recently launched Perfect Union website supports these efforts with a smooth, streamlined online shopping experience, offering location-specific promotions, enhanced mobile usability, and convenient ordering for pickup and delivery. The company's retail stores have experienced a 32.2% year-over-year increase in transaction count and a 26.7% increase in revenue during the first half of 2025.
