Green Monke USA has entered into a new distribution agreement to bring its hemp-derived Delta-9 beverages to the Virginia market. This agreement with a major alcohol and beer distributor network provides a growth platform that opens future distribution routes for New York and Massachusetts. The company has fulfilled initial purchase orders for its three leading products: Tropical Citrus, Blue Raspberry, and Mango Guava, all adapted to comply with Virginia's regulatory cap of 2mg THC per can.
This launch makes Green Monke one of the first non-Virginia brands to enter the market with a proven track record of taste and quality. The distribution agreement allows the company to bring its Happy Sodas to Virginia's sophisticated audience while laying groundwork for expansion into key Northeast markets. According to Pat Gleeson, Co-Founder & CEO of Green Monke, the company is embracing Virginia's 2mg cap to introduce an approachable, sessionable experience that focuses on clarity and enjoyment rather than overwhelming consumers with high CBD ratios that affect taste and effects.
Virginia's regulatory environment, managed by the Virginia Department of Agriculture and Consumer Services (VDACS), provides a stable framework for compliant brands. This allows Green Monke to introduce its high national standards to the Virginia hemp market, reinforcing legal standing for businesses amid federal uncertainty. The state's population of approximately 8.75 million consumers now has access to Green Monke's innovative hemp-derived THC beverages.
The Virginia launch holds particular significance as the state is the corporate home of Total Wine & More, a leading national retailer with 20 locations across Virginia. By establishing a presence in Virginia, Green Monke is bringing the category home for one of its most important retail partners. This strategic placement in high-traffic environments ensures the company's expanding portfolio continues to set standards for quality, taste, and cultural relevance in the hemp beverage market.
Green Monke's strategy includes evolving the happy hour experience through partnerships with organizations like Oak View Group (OVG), a global sports and entertainment company, to offer Happy Sodas at select venues. The company also features higher potency Cookies x Green Monke Cultivar Sodas through its exclusive partnership with the global cannabis brand Cookies. As part of its commitment to social responsibility, Green Monke dedicates 1% of all revenues to support local agencies addressing mental illness and social isolation. More information about Green Monke Happy Sodas and product purchases can be found at https://www.greenmonkehemp.com/s/shop.
