Batch, the extracts brand of Bud & Mary's, is sponsoring live art demonstrations at the 2025 Rooster Art Fest in Denver. The company is collaborating with artists Joe Palec and Patrick Kane McGregor for the annual event at ReelWorks Denver on September 6.
In partnership with Blazy Susan, Batch is providing a YETI Tundra 350 Hard Cooler that Palec will decorate with his distinctive black-and-white drawings, valued at $4,200. Meanwhile, muralist McGregor will create one of his signature dog paintings using Bud & Mary's Founder Chris Nelson's Husky as his model. Both artworks will be created live during the event, with Palec's cooler available through a raffle at the show's conclusion.
Nelson emphasized the connection between art and inspiration, stating that even ordinary objects like coolers can become unique through artistic expression. He noted that these communal art experiences help the company connect with customers in new ways, aligning with Bud & Mary's broader goals.
The Rooster Art Fest represents Denver's premier street and urban art festival, featuring over 50 local and national artists, live murals, art battles, immersive installations, and multiple music stages. For more information, visit https://roosterartsfest.com.
This sponsorship demonstrates the cannabis industry's increasing involvement in community and cultural events, moving beyond traditional business activities to support local arts. Bud & Mary's, which describes itself as taking a science-driven approach to crafting premium cannabis products, has expanded its offerings into multiple states while maintaining its family-owned roots. Additional information about the company is available at https://BudMary.com.
The integration of cannabis brands with cultural events like the Rooster Art Fest reflects the industry's maturation and normalization within mainstream society. Such partnerships provide opportunities for cannabis companies to engage with diverse audiences beyond their typical consumer base, potentially reducing stigma and fostering broader acceptance. The live art demonstrations also offer unique marketing opportunities that align with contemporary trends in experiential marketing and brand storytelling.
For the cannabis industry, sponsorships of cultural events represent a strategic shift toward community engagement and brand building that transcends traditional product promotion. This approach may help companies navigate evolving regulatory landscapes while establishing stronger connections with local communities. The involvement of established artists like Palec and McGregor adds credibility to these efforts and demonstrates the industry's commitment to supporting local creative talent.
